Corporate Group
BestGames currently operates two brands which together encompases three major gaming areas: Poker, Casino and online Bingo. Together our two brands serve more than 160 nationalities of online gamblers.
BestPoker.com is a fast growing online pokerroom within its markets. With a genuine focus on customer service, player retention and technical development BestPoker.com has proven itself to the market as a brand which is here to stay.
BestBingo.com is the newest contribution to the group offering its customers online bingo and various casino games. Through its uniqueness in multicurrency Bingo the group believes that BestBingo within a couple of years will be one of the stronger brands on the market.
BestPoker.com
Since the foundation of the company in June 2005, BestPoker.com has become one of the fastest growing gaming companies within its genre. BestPoker has attracted more than 35 000 registered users from more than 160 different countries.
Since december 2006 BestPoker.com is part of one of the largest pokernetwork in the world, Ongame Network. At peak times, 35 000 poker players simultaneously play in the network.
BestPoker.com acts as the host or facilitator for people who want to participate in online gaming. When playing poker it means in practice that the customers of Bestpoker play against one another, with the Bestpoker taking no financial risk. In return for facilitating the poker BestPoker charges its customers with a commission called “rake?. Besides poker BestPoker offer its clients an extensive online casino. So far these games has merely been a complement to the poker customer and no target marketing has been made to attract these other groups of gamblers. BestPoker also provides its users the possibility to play poker from their mobile phones. BestPoker sees great potential in these products and believe that with the right marketing they will be able to attract a large amount of users to the site.
The website is hosted in Malta and the gaming software is hosted by SafePay Internacional SRL (“SafePay”) in Kahnawake, Canada.
BestPoker.com is a “virtual operator” and outsources the gaming itself to SafePay, a gaming provider, which i.e:
- has a valid operating licence covering the operations of BestPoker.com;
- provides the gambling software platform;
- has a distribution network and which hosts and maintains its servers in jurisdictions which allow online gaming to take place legally;
BestPoker www.bestpoker.com
BestBingo.com
The name says it all!
In March 2007 BestBingo launched its bingo site together the software provider St.Minver (Parlay). The site is a new and matchless play site involving bingo, chat functions, community and progressive jackpots available to all players. With the exception of bingo tournaments, all players place bets against the house, and the outcome is determined by randomly generated results. BestBingo is unique in the sence that it is offering the customers multicurrency bingo.
BestGames see great potential in this industry and estimate that atleast 10 million players are available to play online bingo.
Trust, fun, entertainment and value are the key drivers for online bingo. In respect of this BestBingos mission is to offer bingo players an international game on the internet, in an environment that constantly will evolve and have the cutting edge concerning form/shape and functionalities.
BestBingo www.bestbingo.com
The Online Gaming Sector
In the Directors’ opinion, growth in the online gaming sector is and continues to be as a result of:
- an increased level of Internet activity, particularly through broadband;
- the popularity of gaming;
- the increased levels of investment by the online gaming industry; and
- the rapid development of new distribution channels.
As the figures in the above graph show, the global online gaming market has experienced rapid growth since its establishment in the 1990s; although it remains relatively immature.
It is estimated by Global Betting and Gaming Consultants (GBGC) that in 2005 the market generated gross gaming yield of approximately $13 billion, representing approximately 5 per cent. of the total global gaming market (see the graph above). GBGC is a specialist international gambling consultancy which produces the Global Betting & Gaming Report, an annual publication for the gaming industry.
The graph above also illustrates that for the five year period from 2006 to 2010, it is estimated that revenues to be generated by the global online gaming market will increase to approximately $25.2 billion, representing a compound annual growth rate of approximately 14 per cent. On this basis, the global online gaming market would still only represent approximately 8 per cent. of the estimated total global gaming market in 2010. GBGC’s revenue estimate for 2012 indicates that the online gaming sector will increase to approximately $28 billion, with online lotteries providing the majority of the growth.
As Internet, and particularly broadband Internet, penetration increases across the world, it is estimated that online gaming revenue growth rates in regions such as Europe and Asia will exceed those of the United States during the five-year period to 2010 and beyond to 2012.
The Directors believe that the key drivers for the continued growth of the global online gaming market include the following:
Level of Internet and broadband Internet penetration
From 2001 to 2004, the number of Internet users worldwide increased by approximately 59 per cent and the number of broadband Internet users increased by over 350 per cent. In 2004, overall Internet penetration was estimated to be approximately 57 per cent. in the United States, 27 per cent. in Europe and 6 per cent. in the rest of the world. Broadband Internet has enhanced customer experience of online gaming, primarily through faster data transmission and software downloading. As acceptance of e-commerce and Internet and broadband Internet penetration increases across the world, the potential customer base for online gaming is also expected to increase (source: GBGC).
Popularity of gaming
With an estimated revenue of approximately $25.2 billion in 2005, the total global gaming market is significant. The popularity of online gaming, which allows customers to gamble remotely, privately and at the time of their choosing, has increased, driven by, amongst other things, increased television exposure (source: GBGC).
Development of new distribution channels
New distribution channels, such as interactive television and wireless applications on 3G mobile telephones and other handheld devices, represent potential growth opportunities for online gaming operators.